Steal this Two Pager fact sheet template for your startup

Can't start pitching investors because you can't seem to finish your business plan? 

Kevin Steger, founder of the StartupReport, shared what he calls his Two Pager for anyone starting a business and looking for investors.

"Every entrepreneur thinks about their opportunity from their unique perspective, e.g. the artist focuses on the product, the salesman focuses on how to sell. This document is designed to get entrepreneurs to think from different angles."

"Also, in my experience, entrepreneurs waste a lot of time re-writing 20-page business plans. My advice is to let the Two Pager be your headwaters and to always keep it current. It's the movie trailer for your business."


So get on with it. Copy and paste the below, and good luck.

Your Company

Portland, OR

USA

Seeking $0.00 (USD)

Seed Funding

Preferred Stock

*** Instruction: This document is intended to be a precursor to sending an investor a full business plan.  If this document exceeds two pages when you are finished you have included TOO MUCH INFORMATION. Limit each section to a few key sentences. ***

Elevator Pitch

In brief summary, why is this opportunity a good one? Why should an investor put their money in this? What makes the timing or industry special?

Products & Services

Briefly describe the product you are offering. Why is it disruptive? What problem does it solve for the market you're chasing? How much does it sell for?

Market Sizing

How many people or businesses would use this product or service? Are you targeting a specific demographic? Exact numbers are not required. What percentage of this market do you think you can obtain in year one, two, three?

Sales & Marketing

How are you going to sell? Are you attracting visitors through inside sales calls, online marketing, etc.? Who closes the deal? Does the user sign up on their own or does a salesperson get a deal signed? How are you going to secure your percent of the addressable market share?

Barriers to Entry

What have you put in place to prevent others from moving into your space? Patents? Do you have an early mover advantage? Do you have relationships in the industry that will allow you to be more successful than your competitor?

Known Competitors

Competitors are not a bad thing. They show investors that there is a market here that is recognized by others. Zero competitors is a red flag. If your company is disruptive to an existing industry please indicate how, e.g. Netflix was disruptive to brick & mortar movie rental stores.

Executive Team

Brief bio for each team member. List relevant experience.

Directors and Advisors

Same as above. Are you recruiting veterans and “rock stars” from your space? You should be! Do you have a start-up advisor? Think about all areas of your business and recruit mentors for each area.

Exit Strategy

Be realistic! Who will be interested in the value your company is creating?

Company Info                          Investor Contact Info

Web URL: www.yourcompany.com      Name, Position

Employees: 1 
Email: you@yourcompany.com

Founded: 8/18/2003 Telephone: (503) 111-2222

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